Thursday, February 24, 2011

Mom Inc. Book Launch Party Tonight

Tonight I'll be at Revival on College St. for the launch of Mom Inc., a how-to book for Canadian women interested in launching or growing a small business. The book is authored by Amy Ballon and Danielle Botterell who also happen to be successful entrepreneurs, having run their company, Admiral Road, since 2002. The Mom Inc. companion site is up and running and anyone in the beginning stages of business planning will find an absolute wealth of start-up information on such essentials as marketing plans, PR kits, and my favourite, financial statements. I was delighted to be one of the people interviewed in the book (though not for my financial prowess) and I can't wait to get my copy signed tonight. Yay mompreneurs.