Monday, March 21, 2011

Aden + Anais: Swaddle Tutorial

The lovely and amazing Aden + Anais Swaddle Blankets are back in the shop. Joining the three best-selling prints, Princess Posie, Jungle Jam, and Prince Charming, is my new favourite, Mela. Included in the 3-pack is a gorgeous wispy peacock feather print that is so sophisticated and yet unexpectedly apropos for a baby. Love!

It always feels like spring to me when the baby shower gift orders start flowing. When a customer asks for a gift recommendation I turn to Aden + Anais. Why? Because without advertising and without editorial coverage these blankets became a favourite of parents pretty much just through word of mouth. These blankets are that useful and that nice. In fact, I found that parents who receive Aden + Anais blankets often come back to buy a pack to give to someone else. Now that's a happy customer.

If you're still wondering what makes them so useful, it really comes down to two five things:

1. Each wrap is 47" by 47", so they're even bigger than the flannel blankets hospitals use to swaddle babies. The large size is key to getting a snug swaddle that won't unravel when baby moves.

2. They are big enough to use to cover a stroller on a breezy or sunny day and big enough to use as a light and simple nursing cover.

3. Muslin is light and airy. Parents like it and babies like it. It gets softer with washing and is really durable.

4. Packs of four are unexpectedly useful: Keep one as a swaddle wrap, one in the diaper bag, one in the laundry and one as a nursing cover or burp cloth.

5. Even when you're swaddling days are over you will still use your Aden + Anais blanket.

Whew. That was an unexpectedly lengthy and effusive introduction. Back to swaddling. Here's how you take care of business:

Step 1
Lay your swaddle wrap in a diamond shape and fold the top corner down to form a triangle. Place your baby in the centre of the fold with his or her head just above the fold of the swaddle blanket. Make sure your baby's shoulders are below the fold.

Step 2
Place your baby's right arm, slightly bent at the elbow, flat against his or her body. Take the LEFT side of the swaddle blanket and bring it across baby's chest. Ensure the arm is securely under the fabric. Tuck the edge of the swaddle under baby's body. This ensures a snug swaddle that won't come loose when baby moves.

Step 3
Fold the BOTTOM point of the swaddle up and over baby's feet.

Step 4
Finally, place baby's left arm, slightly bent at the elbow, against his or her body. Take the RIGHT side of the swaddle and bring it across baby's chest. Tuck the excess fabric underneath baby to secure the swaddle.

Sweet dreams!